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Founded in 2004 by two musicians in Memphis, Tennessee, FUL creates travel bags and luggage designed for creators and travelers. The brand, which counts Justin Timberlake as an early partner and investor, is rooted in the music scene, developing products with tech-savvy functionality and durable construction to handle life on the road. FUL’s product line includes backpacks, duffel bags, and hardside spinner suitcases, often featuring collaborations with major entertainment brands like Disney, Star Wars, and Barbie. The brand emphasizes practical features such as expandable compartments, spinner wheels, and durable materials. FUL targets a broad audience, from families and kids to young adults and frequent travelers, with a focus on providing stylish and functional luggage at an accessible price point. The brand is widely available through its own website and major retailers.