A New York-based beauty brand offering clean, effective body care for every part of the body.
ORIGIN
USA
PRICE TIER
premium
Founded in 2016 by childhood friends Laura Schubert and Lillian Tung, Fur created a new category in beauty focused on caring for pubic hair and skin. The brand was born from the realization that the body care market was centered almost exclusively on hair removal, with few options for those who choose to go natural. With a mission to create a more inclusive and honest approach to beauty, Fur developed a line of clean, vegan, and cruelty-free products that are dermatologically and gynecologically tested.