Czech jewelry and fragrance brand known for its bold, water-resistant pieces crafted from recyclable surgical steel.
ORIGIN
Czech Republic
PRICE TIER
mid
SPECIALIZATION
WOMEN
Founded in the Czech Republic by Jiří Zima and his wife, FURIOSA® emerged as a disruptive force in the local jewelry market, challenging the traditional aesthetic of mainstream brands with a bold, unapologetic identity. Rooted in feminist values and a commitment to empowering women, the brand designs modern, everyday accessories for those who refuse to compromise on style or durability.

An in-depth look at the founding of Furiosa, exploring CEO Jiří Zima's vision to create a bold, accessible Czech jewelry brand and its disruptive marketing approach.

Founder Jiří Zima discusses Furiosa's unapologetic brand identity, its focus on authentic women's issues, and notable collaborations with local designers and brands.

Coverage of Furiosa's first major designer collaboration with Czech Grand Design winner Klára Marie Bliss, highlighting the collection's organic, sea-inspired aesthetic.

A design-focused review of Furiosa's collaboration with Klára Marie Bliss, detailing the translation of delicate organic forms into durable stainless steel pieces.