fx frau
Italian footwear brand founded in 1952, known for its comfortable, handcrafted shoes that blend classic design with contemporary style.
ORIGIN
Italy
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 1952 by Renzo d'Arcano in Turin, Frau is an Italian footwear company built on a foundation of quality craftsmanship and comfort. The brand, which relocated to the Verona area in 1966, has become a symbol of Made in Italy excellence by merging traditional manufacturing techniques with a modern, casual design approach. Each pair of shoes is the product of over 40 expert artisans, reflecting a commitment to durable, reliable, and stylish footwear for both men and women. Core to the brand's identity is its use of a short, controlled supply chain that honors Italian raw materials and helps reduce environmental impact.
Featured Items
Men‘s Sneakers
$99.00$172.00
Women‘s Sneakers
$79.00$166.00
Women‘s Loafers
$92.00$152.00
Men‘s Sneakers
$99.00$144.00
Women‘s Ankle Boots
$60.00$138.00
Women‘s Ankle Boots
$58.00$125.00
Women‘s Ankle Boots
$85.00$161.00
Women‘s Ankle Boots
$58.00$137.00
Men‘s Sneakers
$99.00$172.00
Women‘s Sneakers
$79.00$166.00
Women‘s Loafers
$92.00$152.00
Men‘s Sneakers
$99.00$144.00
Women‘s Ankle Boots
$60.00$138.00
Women‘s Ankle Boots
$58.00$125.00
Women‘s Ankle Boots
$85.00$161.00
Women‘s Ankle Boots
$58.00$137.00
Learn More
Frau brings its Italian craftsmanship to Milan’s Artigianoteca
Coverage of a major brand event and collaboration with Milan’s Artigianoteca, showcasing the SS26 preview and FW25-26 collection within a historic workshop setting to highlight the brand's commitment to craftsmanship.
How Frau explores new opportunities while staying true to its DNA
An in-depth interview with President Gabriella D'Arcano discussing the brand's strategic expansion, the launch of the 'Cross Hybrid' sneaker project, and how the heritage brand is adapting to younger demographics while maintaining its Made in Italy roots.
Frau Shoes: symbol of Made in Italy and the respect of the raw materials
A comprehensive historical profile detailing the brand's founding in 1952 by Renzo d'Arcano in Turin, its relocation to the Verona shoe district, and its evolution into a symbol of Italian manufacturing excellence.