fyb

Founded in 2011 by Alyssa Kuchta, fyb (Follow Your Bliss) is a Brooklyn-based demi-fine jewelry brand rooted in an empowering, female-led ethos. Kuchta, who started the brand in her college apartment, built fyb around the philosophy of trusting oneself and celebrating life’s moments. The brand specializes in 18k gold-plated sterling silver and brass pieces, accented with cubic zirconia and semi-precious stones. Designed for stacking, layering, and personalization, the core product lines include dainty charm necklaces, classic huggies, and tennis bracelets that offer playful twists on timeless silhouettes.

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