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g1 goods

Contemporary fashion label known for its utilitarian-inspired basics, exceptional washes, and tailored everyday wear.

ORIGIN

United States

PRICE TIER

contemporary

SPECIALIZATION

UNISEX

Founded in 1998 by designer and pattern-maker Yoonah Shoji, G1 Goods is built around the concept of the "new basic." Drawing on Shoji’s extensive background in pattern-making, the brand focuses on enduring style over fleeting trends, offering a wardrobe of elevated essentials designed to stand the test of time.

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