gaiam

Founded in 1988 in Boulder, Colorado, by Jirka Rysavy, Gaiam was established with a vision to make yoga, fitness, and wellness accessible to a broader audience. The brand's name is a fusion of "Gaia" (Mother Earth) and "I am," reflecting its foundational commitment to holistic health and environmental consciousness. Gaiam is widely recognized for its extensive range of colorful, printed yoga mats, supportive props, and approachable activewear designed for everyday movement.

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