Female-founded sports apparel brand known for fashion-forward, officially licensed women's fan gear and elevated gameday styles.
ORIGIN
United States
PRICE TIER
mid
SPECIALIZATION
WOMEN
Founded in 2010 in Tulsa, Oklahoma, by Shawnna and Kurt Feddersen, Gameday Couture emerged to fill a glaring gap in the sports apparel market: stylish, officially licensed fan gear designed specifically for women. Frustrated by the industry's reliance on boxy, unisex silhouettes, the founders created a line that blends team spirit with contemporary fashion trends. The brand gained national prominence in 2014 after securing an investment from Mark Cuban on ABC's Shark Tank, which accelerated its expansion into major retail channels and professional sports licensing.
$16.50$55.00
$20.00$40.00
$20.00$40.00
$20.00$40.00
$20.00$40.00
$25.50$85.00
$16.50$55.00
$20.00$40.00
$20.00$40.00
$20.00$40.00
$20.00$40.00
$25.50$85.00