gant

Founded in New Haven, Connecticut, in 1949, Gant is an American sportswear brand with a rich heritage rooted in Ivy League culture. The story began when Ukrainian immigrant Bernard Gantmacher started crafting shirts for other prestigious labels before launching his own. Gant quickly became synonymous with the high-quality, button-down shirt, popularizing details like the locker loop and the box pleat that became signatures of the casual, yet smart, post-war American style. The brand's proximity to Yale University deeply influenced its aesthetic, making the Gant shirt a staple of the preppy look that spread across college campuses nationwide.

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