American sportswear brand with European sophistication, known for its preppy Ivy League heritage and quality shirts.
ORIGIN
USA
PRICE TIER
premium
Founded in 1949 in New Haven, Connecticut, GANT began as a family business started by Ukrainian immigrant Bernard Gantmacher, specializing in crafting high-quality shirts. The brand quickly became synonymous with the East Coast Ivy League look, pioneering signature details like the button-down collar's perfect roll, the locker loop, and the box pleat for added comfort. These innovations helped establish GANT as a cornerstone of American sportswear, appealing to a post-war generation that valued casual yet smart style. While its roots are distinctly American, the brand is now headquartered in Stockholm, Sweden, blending its heritage with a refined European sensibility.