A denim-focused fashion brand with Italian roots and a Dutch design sensibility, known for creating casual apparel for the entire family.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in 1972 by Maurizio and Isabella Garcia in Urbania, Italy’s renowned “Valley of Jeans,” Garcia began as a small denim factory rooted in Italian craftsmanship. The brand's trajectory shifted in 1977 when a Dutch entrepreneur, Martin Kouwenberg, began importing their jeans, leading to a partnership that blended Italian passion with a Dutch entrepreneurial approach. This fusion defines the brand today, which has since grown into an international fashion label under the JOG Group. While denim remains the heart of the brand, Garcia has expanded to offer full apparel collections for men, women, and children.