Iconic comic strip turned lifestyle brand known for nostalgic streetwear collaborations and ironic, comfort-focused apparel.
ORIGIN
USA
PRICE TIER
affordable
Originally launched as a comic strip by Jim Davis in 1978, Garfield has evolved from a newspaper staple into a globally recognized lifestyle and fashion IP. Rooted in Muncie, Indiana, the brand leverages the cynical, lasagna-loving cat’s personality to anchor a vast licensing empire that spans mass-market apparel and high-end streetwear. The brand’s fashion identity is built on a foundation of nostalgia and relatable irony, with the character’s "anti-work" and "pro-nap" ethos resonating deeply with digital-native generations.