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gaui

Women's lifestyle brand offering minimalist, everyday essentials and activewear with a focus on flattering fits.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2018 as My Outfit Online and rebranded in 2026, Gaui is a Miami-based women's fashion brand focused on lifestyle-driven essentials and activewear. The brand has built a dedicated following by offering minimalist, everyday pieces designed for comfort and versatility. Gaui's core product lines include buttery soft basics, tailored linen trousers, and structured sweatpants, all crafted with custom-engineered fabrics that prioritize a natural-forward approach.

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