gaurav gupta

Launched in New Delhi in 2005 by Central Saint Martins graduate Gaurav Gupta, the brand is celebrated for its futuristic and surrealist approach to couture. Describing his style as “future primitive,” Gupta creates sculptural gowns, sari-gowns, and tailored menswear that blend indigenous Indian construction and embellishment techniques with a global, avant-garde vision. The designs are known for their dramatic, three-dimensional draping, intricate embroidery using traditional methods like zardozi and dabka, and a sense of fluid movement, often inspired by mythology and nature.\n\nThe label has achieved significant international acclaim, marked by its official invitation to showcase at Paris Haute Couture Week. Its profile has been further elevated by high-profile celebrity endorsements, with stars like Beyoncé, Cardi B, Megan Thee Stallion, and Aishwarya Rai wearing his creations on major red carpets, including the Oscars and Grammys. While rooted in the world of bespoke couture, the brand has also expanded into ready-to-wear, jewelry, and home decor, and has made strides in sustainability by incorporating recycled materials into its collections. The brand operates flagship stores in India and is stocked by exclusive international retailers like Neiman Marcus and Bergdorf Goodman.