Premium extension of Guess offering Swiss-made fashion watches with bold, European-inspired designs.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 1997 by Paul Marciano, Gc (Guess Collection) was launched as a premium extension of the global fashion powerhouse Guess. Designed to bridge the gap between accessible fashion and Swiss watchmaking, the brand caters to style-conscious consumers seeking bold, European-inspired aesthetics. Gc timepieces are characterized by their striking use of materials, including high-tech ceramic, mother-of-pearl dials, and stainless steel, often accented with crystals or intricate detailing.