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gc

Premium extension of Guess offering Swiss-made fashion watches with bold, European-inspired designs.

ORIGIN

United States

PRICE TIER

premium

SPECIALIZATION

UNISEX

Founded in 1997 by Paul Marciano, Gc (Guess Collection) was launched as a premium extension of the global fashion powerhouse Guess. Designed to bridge the gap between accessible fashion and Swiss watchmaking, the brand caters to style-conscious consumers seeking bold, European-inspired aesthetics. Gc timepieces are characterized by their striking use of materials, including high-tech ceramic, mother-of-pearl dials, and stainless steel, often accented with crystals or intricate detailing.

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