Italian denim house founded by industry veteran Gegè Schiena, known for its premium, craft-focused jeans for women.
ORIGIN
Italy
PRICE TIER
premium
Gege Venezia is the final sartorial chapter from Eugenio “Gegè” Schiena, a legendary figure in the Italian denim industry who began his career in 1968. A Roman by birth and Venetian by adoption, Schiena was instrumental in shaping the global jeans scene, having co-founded the influential Americanino group in 1976 and later the celebrity-favored MET label. His deep-seated passion for denim is the cornerstone of Gege Venezia, which is rooted in the Veneto region, an area celebrated for its textile prestige. The brand’s philosophy is a direct reflection of Schiena’s lifelong dedication to the craft: a focus on accuracy, quality, and artisanal workmanship to create pieces that make women feel their best.