Miami-based accessories brand known for its playful, handmade python and vegan leather novelty bags.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2013 by Parsons graduate Gelareh Mizrahi, the eponymous Miami-based brand merges luxury craftsmanship with a subversive, streetwear-inspired sense of humor. Mizrahi launched her label with a focus on sustainably sourced python and later expanded into vegan leather and PVC. The brand is best known for its playful, novelty-shaped micro bags—ranging from smiley faces and pizza slices to its signature "Thank You" bodega bag—which quickly gained a cult following among fashion insiders.

An in-depth interview with Gelareh Mizrahi discussing her Iranian immigrant background, her time at Parsons, and the launch of her eponymous python handbag line.

Coverage of Gelareh Mizrahi's Miami Design District pop-up, highlighting her streetwear-infused luxury approach and the brand's early growth through social media.

A detailed profile on Gelareh Mizrahi's brand genesis, detailing how she launched her business with no personal capital and leveraged Instagram to secure major accounts like Barneys.