Y2K-inspired beauty brand offering safe, DIY temporary tooth gem kits using dental-grade materials.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2020 in Los Angeles by twins Allie and Lexi Kaplan—who developed the product with their dentist father—Gemzeez brought the early-2000s tooth gem trend into the DIY beauty space. The brand emerged as a viral sensation, offering an accessible, at-home alternative to expensive professional applications.