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gemzeez

Y2K-inspired beauty brand offering safe, DIY temporary tooth gem kits using dental-grade materials.

ORIGIN

United States

PRICE TIER

affordable

SPECIALIZATION

UNISEX

Founded in 2020 in Los Angeles by twins Allie and Lexi Kaplan—who developed the product with their dentist father—Gemzeez brought the early-2000s tooth gem trend into the DIY beauty space. The brand emerged as a viral sensation, offering an accessible, at-home alternative to expensive professional applications.

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