gen see

Founded in 2020 by Danya Klein and Tamar Yaniv in Montebello, New York, Gen See is a clean beauty brand built on the premise that consumers shouldn't have to compromise between high-performance makeup and sustainable practices. The brand emerged during the pandemic with a mission to create joyful, serotonin-inducing cosmetics that are vegan, cruelty-free, and ethically produced. Gen See's product lineup focuses on multi-tasking, everyday essentials, including its Allure Best of Beauty-winning Spectator Sport Mascara and the highly popular Mixed Media Liquid Eyeshadows, which have garnered a loyal following for their blendability and staying power on mature skin.

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