Japanese streetwear and outdoor label known for its utilitarian, multi-pocketed designs and anarchic approach to mountain gear.
ORIGIN
Japan
PRICE TIER
premium
Founded in 1993 by Setsumasa Kobayashi, a former shoemaker whose deep appreciation for 1960s mountaineering gear and punk culture shaped his design ethos, General Research (later rebranded as Mountain Research in 2006) is a pioneering Japanese label that merges outdoor functionality with avant-garde streetwear. Kobayashi’s approach to design is highly conceptual, treating each collection as an exhaustive "research" project into specific subcultures, from military surplus to anarcho-mountaineering.