general scale.

General Scale is the sustainability-focused line from the avant-garde Japanese fashion house, Maison Mihara Yasuhiro. Launched in 2021, the collection is born from designer Mihara Yasuhiro’s long-held interest in environmentalism, rooted in his coastal upbringing. The line’s name reflects a desire to establish a new, universal standard where sustainable practice is the norm, not the exception. The brand’s philosophy, “to revive time by reproducing the beauty of time gone by,” is evident in its core products: sneakers that are intentionally designed to look pre-worn and beautifully aged.

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