London-based label from a Donda-alumni designer known for its graphic-heavy, industrial take on contemporary streetwear.
ORIGIN
United Kingdom
PRICE TIER
contemporary
GEO is a London-based ready-to-wear label established in 2016 by graphic artist Geo Owen. A former designer at Kanye West’s creative studio, Donda, Owen first conceived GEO as a merchandise project before evolving it into a full-fledged fashion brand. The collections are defined by their conceptual approach, exploring the intersection of human interaction and physical geography through utilitarian and industrial design elements. Signature pieces often include reconstructed denim, oversized graphic t-shirts, and functional outerwear with a technical finish.