geordie campbell
British menswear label known for its playful, heritage-inspired designs that soften traditional tailoring with boyish nostalgia.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2023 by Leeds Arts University graduate Geordie Campbell, his eponymous London-based label explores the feminisation of menswear through a lens of British nostalgia and queer coming-of-age narratives. Rooted in the designer's fascination with schoolboy uniforms and heritage fabrics, the brand softens classic men's ready-to-wear with a playful, slightly camp sensibility. Campbell’s design philosophy centers on the tension between trying to look tough and looking soft, finding humor in boyish innocence and the awkwardness of adolescence.
Featured Items
Dennis Double Boy
$386.00
Good Boy Tee
$105.00
Asterisk Wool Cap
$89.00
British Boy Longsleeve Tee
$203.00
Good Boy Doubleboy
$467.00
Box Pleat Trouser Grey Corduroy
$534.00
Sprinkler Shirt
$439.00
Good Boy Tee
$105.00
Dennis Double Boy
$386.00
Good Boy Tee
$105.00
Asterisk Wool Cap
$89.00
British Boy Longsleeve Tee
$203.00
Good Boy Doubleboy
$467.00
Box Pleat Trouser Grey Corduroy
$534.00
Sprinkler Shirt
$439.00
Good Boy Tee
$105.00