Lebanese haute couture house celebrated for its masterfully detailed embroidery and elegant, feminine silhouettes for the red carpet.
ORIGIN
Lebanon
PRICE TIER
haute couture
Founded in Beirut in 1995 by Georges Hobeika, who honed his skills in his mother’s atelier and later interned at Parisian fashion houses, the Maison is a celebrated name in haute couture. From its origins, the house has been dedicated to elaborate craftsmanship, particularly its in-house embroidery, which is treated as a central art form rather than mere embellishment. The brand’s signature is a blend of Lebanese savoir-faire and Parisian refinement, resulting in glamorous, feminine gowns known for their intricate detailing, rich textures, and flattering silhouettes. Core to its identity are haute couture, bridal, and ready-to-wear lines that extend the same opulent, fairytale-like quality to a broader audience.