New Zealand-based contemporary womenswear label known for its relaxed tailoring, 90s-inspired silhouettes, and minimalist design.
ORIGIN
New Zealand
PRICE TIER
contemporary
Founded in 2012 by New Zealand designer Georgia Currie, Georgia Alice is a contemporary womenswear label that has garnered a dedicated following for its effortless, pared-back aesthetic. Rooted in a desire to strip back unnecessary details, the brand offers a refined take on modern dressing, balancing masculine tailoring with feminine sensibilities. Currie, a former ballet dancer, infuses her collections with a sense of ease and fluidity, creating pieces that feel both structured and relaxed.