Italian footwear and apparel brand known for its patented breathable, waterproof sole technology and comfort-focused design.
ORIGIN
Italy
PRICE TIER
premium
Founded in 1995 by Mario Moretti Polegato, Geox is an Italian brand built on a revolutionary idea: the “shoe that breathes.” The concept originated when Polegato, a winemaker by trade, perforated the rubber soles of his own shoes to relieve overheating feet during a trip to Nevada. This simple act of ingenuity led to the development and patenting of a special membrane that allows perspiration to escape while preventing water from entering, a technology that defines the brand's core identity. Initially focused on children's footwear, the company quickly expanded to offer men's and women's collections, establishing itself as a global leader in accessible, technology-driven footwear.