An American heritage brand providing trusted, accessible baby food and early childhood nutrition for generations.
ORIGIN
USA
PRICE TIER
affordable
Founded in 1927 in Fremont, Michigan, Gerber is a foundational name in early childhood nutrition. The brand’s origin story began when Dorothy Gerber started hand-straining solid foods for her daughter, leading her husband, Dan Gerber, to adapt the process at his family’s canning company. This innovation made nutritious baby food widely accessible and established Gerber as a household staple. The iconic “Gerber Baby” charcoal sketch, the face of Ann Turner Cook, was adopted as the official trademark in 1931 and remains a symbol of the brand's commitment to happy, healthy babies.