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gergana ivanova

Los Angeles-based womenswear label known for its limited-run, seasonless staples crafted from premium deadstock fabrics.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2019 in Los Angeles by fashion influencer Gergana Ivanova, her eponymous label focuses on seasonless, minimalist womenswear. Rooted in the founder's transition from digital content creator to designer, the brand emphasizes slow fashion principles and everyday comfort. Gergana Ivanova is defined by its limited-run production model, utilizing deadstock fabrics sourced from premium mills to create timeless wardrobe staples like relaxed trousers, fluid dresses, and versatile tops.

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