New York-based lifestyle brand known for its handcrafted leather sneakers and bold, urban design.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
MEN
Born from the roots of Brooklyn, New York, Gernie NYC is a men's lifestyle brand centered on high-fashion footwear and accessories. Founded by fashion influencer Jack “Gernie” Ashkenazi, the brand channels a bold, confident energy into its products. The core of the collection consists of meticulously handcrafted sneakers, which are designed in NYC and produced in Brazil by skilled artisans. The brand emphasizes its commitment to quality, using fine leathers and a detailed construction process that involves over 100 steps to ensure durability and a premium feel.
A profile on the brand's origins in Brooklyn, its focus on high-quality materials and craftsmanship, and its growing influence in pop culture. This serves as a good founder/brand story.
This article details Gernie NYC's collaboration with 14-year-old designer Amira-Dior Traynham-Artis to create sneakers for an Oscars celebrity gift suite.
Coverage from a major national outlet on the collaboration between Gernie NYC and teen designer Amira-Dior Traynham-Artis for a pre-Oscars celebrity gift suite.
A lifestyle piece that captures the essence and aesthetic of the Gernie NYC brand through a personal encounter, highlighting its appeal to a fashion-conscious audience.
This article covers the DPA celebrity gifting suite for the 2023 Oscars, where Gernie NYC featured a new brand of sneakers designed in collaboration with 14-year-old Amira Dior.