UK-based brand offering gender-neutral button-up shirts designed with four unique body shape templates for a precise fit.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in the UK in 2015 by a group frustrated with retail’s gendered limitations, GFW (Gender Free World) Clothing champions style beyond the binary. The brand’s core offering is high-quality, button-up shirts, rejecting standard menswear and womenswear sizing in favor of a unique fit system. GFW developed four distinct body shape templates—Alex, Billie, Charlie, and Drew—to accommodate variations in shoulders, hips, and chests, ensuring a well-fitting garment for every body type. This innovative approach includes details like a hidden bust button to prevent gaping, a common issue for many wearers.