A UK-based brand renowned for its professional-grade hair styling tools and high-tech, salon-quality approach to design.
ORIGIN
United Kingdom
PRICE TIER
premium
Launched in Yorkshire, UK, in 2001 by founders Martin Penny, Gary Douglas, and former hairdresser Robert Powls, ghd (Good Hair Day) revolutionized the beauty market by introducing a salon-quality ceramic styler to consumers. The brand originated when Powls acquired the rights to an innovative hair iron from a South Korean inventor, recognizing its potential to create sleek, professional styles with ease. Its initial strategy of selling directly through hair salons built a loyal following among stylists, and word-of-mouth endorsements quickly established it as a cult-favorite and market leader. The brand’s ascent was further fueled by endorsements from celebrities like Victoria Beckham and Madonna, cementing its status as a must-have beauty accessory.