gigi c

Founded in Southern California by then-teenager Gigi Caruso and her mother, Tina, in 2017, Gigi C is a luxury swimwear and activewear brand built to merge high fashion with high performance. Caruso, an avid water sports enthusiast, was inspired to create a line that could withstand an active lifestyle without sacrificing a chic, modern aesthetic. The brand’s signature style is defined by clean architectural lines, crisp laser-cut details, and luxurious European fabrics, often drawing inspiration from vintage swimwear silhouettes worn by Caruso's mother, a former swimsuit model.

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