American activewear and intimates brand known for its comfortable, trend-aware essentials and accessible lounge pieces.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2008 in Ohio as a sub-brand of Abercrombie & Fitch, Gilly Hicks originally launched as an intimate apparel line before evolving into a broader lifestyle label. Today, the brand operates under the Hollister Co. umbrella, focusing on activewear, loungewear, and sleepwear designed for a young, comfort-driven demographic. Gilly Hicks is recognized for its soft fleece, seamless active sets, and relaxed silhouettes that prioritize everyday wearability.