Australian contemporary label known for its tailored workwear, signature prints, and sustainable approach to modern femininity.
ORIGIN
Australia
PRICE TIER
contemporary
Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, Ginger & Smart is an Australian contemporary fashion label rooted in polished, playful design. Alexandra’s background in publishing and Genevieve’s design experience informed the brand’s creation, blending commercial acumen with a distinct creative vision. The brand is recognized for its feminine tailored workwear, off-duty essentials, and statement event dresses, often characterized by unexpected color clashes and signature graphic and floral prints.