Los Angeles-based jewelry brand known for its playful, dainty, and pop-culture inspired designs.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2017 by Jina Chang, Girls Crew is a Los Angeles-based jewelry company that has quickly gained popularity among Gen Z and millennial trendsetters. Chang, who began by reassembling chains from old accessories, built the brand on the idea of making jewelry fun and expressive. The collections are characterized by dainty, whimsical, and colorful designs, with popular pieces including the Fruit and Dino-Mite collections that embody a playful spirit. The brand is also known for its significant collaborations with major cultural franchises like Disney, Star Wars, and Marvel, creating pieces that resonate with a wide fanbase.