gisou

Gisou is a honey-infused hair care brand founded in 2015 by Dutch-Iranian influencer Negin Mirsalehi. Drawing from her family's six-generation beekeeping heritage, Gisou's products are centered around the nourishing properties of honey from the Mirsalehi family bee garden. The brand's philosophy is rooted in a belief in the power of natural ingredients, combined with a commitment to sustainability and bee welfare. Gisou's signature product, the Honey Infused Hair Oil, is based on a family recipe and is designed to rebuild and repair hair. The product line has since expanded to include a full range of hair care and styling products, as well as complexion-focused oils and a lip oil that has gained viral popularity. The brand's aesthetic is luxurious and feminine, with an emphasis on creating a sensorial experience through its textures and fragrances. Gisou has cultivated a strong community through its authentic storytelling and the founder's significant social media presence, often sharing insights into her family's beekeeping traditions. The brand has also engaged in high-profile collaborations, such as a partnership with French pastry chef Cedric Grolet, further solidifying its position at the intersection of beauty and lifestyle.