Los Angeles-based knitwear label known for its heritage-inspired, ribbed turtlenecks and playful, gender-neutral designs.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2013 by Giuliana Leila Raggiani, a Parsons and Central Saint Martins alumna, Giu Giu is a knitwear brand rooted in nostalgia and familial legacy. The Los Angeles-based label gained prominence by reimagining the iconic "Vaccaro" turtlenecks originally designed by Raggiani's grandmother, Palmira Giglia, in the 1960s. This modern interpretation, the "Nonna" turtleneck, has become the brand's signature piece, embodying a blend of heritage craft and contemporary style. Giu Giu's collections are characterized by their tight-knit, ribbed textures, playful use of color, and simple, body-hugging silhouettes that are designed to be ageless and genderless.