New York-based beauty brand known for its affordable, ultra-pigmented palettes and playful, trend-driven cosmetics.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2014 by serial entrepreneur and accountant Daniel Shtarkman, Glamierre is a New York-based beauty brand built on the promise of vibrant, cruelty-free cosmetics at an accessible price point. The brand gained early traction in the mid-2010s through direct-to-consumer sales and retail placements at fast-fashion giants like Urban Outfitters and Forever 21. Glamierre is best known for its highly saturated, trend-driven product lines, particularly its maximalist eyeshadow palettes, neon pigments, and glitter-infused formulas. The brand’s signature aesthetic leans heavily into playful, internet-native themes, exemplified by its popular Unicorn Glitter Eyeshadow Palette and liquid-filled makeup brushes featuring floating heart sequins.