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gleam london

Italian niche perfume house known for its unique, story-driven fragrances and connection to the Gritti perfumery heritage.

ORIGIN

Italy

PRICE TIER

luxury

Gleam London is a niche fragrance brand launched in 2023 by Ludovica and Matilde Gritti, daughters of the renowned perfumer Luca Gritti. Carrying on the family's legacy, the brand is designed with a fresh vision that merges Mediterranean influences with the vibrant energy of London, while the perfumes are proudly made in Italy. The brand targets a new generation of fragrance lovers, describing its audience as globetrotters, dreamers, and style lovers who seek authenticity and freedom. Gleam London’s approach is to create moods and tell stories through scent, moving beyond traditional perfume structures.

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