Korean-inspired skincare brand known for its fruit-forward formulas and creating a sensorial, fun approach to beauty.
ORIGIN
USA
PRICE TIER
premium
Glow Recipe was founded in 2017 by Christine Chang and Sarah Lee, two beauty industry veterans who wanted to make skincare a joyful and sensorial experience. Drawing inspiration from their Korean heritage, where their grandmothers would use fresh watermelon to soothe sunburnt skin, they launched their own in-house brand. The brand's philosophy is rooted in pairing antioxidant-rich fruit extracts with gentle, yet effective, active ingredients to achieve a healthy, radiant glow. Their products, like the best-selling Watermelon Glow Niacinamide Dew Drops and Plum Plump Hyaluronic Cream, are known for their vibrant packaging, pleasant textures, and fruit-based scents.