A Korean-American skincare brand known for its fruit-powered formulas and playful, sensorial approach to beauty.
ORIGIN
USA
PRICE TIER
premium
Glow Recipe is a Korean-American skincare brand founded in 2014 by beauty industry veterans Sarah Lee and Christine Chang. Drawing inspiration from their Korean heritage and the beauty rituals of their grandmothers, the brand pairs antioxidant-rich fruit extracts with gentle, clinically effective actives. Initially launched as a curation site for K-beauty products, Glow Recipe introduced its own in-house line in 2017 with the Watermelon Glow Sleeping Mask, which quickly achieved cult status. The brand's philosophy focuses on "skintertainment," making skincare enjoyable, accessible, and rooted in self-care.