Amsterdam-based accessory brand known for its playful, vegan "it-bags" and nostalgic 90s-inspired aesthetic.
ORIGIN
Netherlands
PRICE TIER
contemporary
Founded in 2021 in Amsterdam, Glynit is a playful accessory brand that channels the vibrant energy of the 90s and early 2000s into accessible, candy-colored handbags. The label takes its name and inspiration from Elinor Glyn, the British novelist who coined the term "It" to describe a magnetic, indefinable quality of attraction. Translating this concept into design, Glynit specializes in creating the modern "It-bag"—eye-catching, photogenic, and brimming with personality, yet free from the exclusionary price tags of traditional luxury.