Global online marketplace for buying and selling authenticated sneakers, apparel, and accessories from past and present.
ORIGIN
USA
PRICE TIER
luxury
GOAT is a global platform for authentic sneakers, apparel, and accessories, founded in 2015 by Eddy Lu and Daishin Sugano. The idea was born after Sugano received a pair of counterfeit sneakers, highlighting the need for a trusted secondary market. The platform addresses the issue of counterfeits with a rigorous "ship-to-verify" model, where items are authenticated by a combination of machine learning and human experts before reaching the buyer. This focus on authenticity has made it a leading destination for sneaker enthusiasts and collectors.