god only knows

Founded in December 2024 by Takanori Iwata—a prominent Japanese artist and member of EXILE and J Soul Brothers—GOD ONLY KNOWS is a unisex streetwear and lifestyle brand rooted in Tokyo's vibrant cultural scene. Driven by the concept of "FLUID," the brand adapts to shifting trends and values, drawing heavy inspiration from the 1990s Tokyo street culture that shaped Iwata's youth. The collections feature a mix of relaxed apparel, including denim sets, graphic T-shirts, and sweatshirts, alongside a surprisingly robust lineup of jewelry and accessories featuring the brand's signature "Tear Heart" motif.

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