Charleston-based jewelry brand known for its whimsical, Lowcountry-inspired gold-plated charms and modern-vintage aesthetic.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2014 in Charleston, South Carolina, Goldbug Collection is a playful costume jewelry brand designed by sisters Mariana “Mini” Hay Avant and Kathleen Hay Hagood, fourth-generation jewelers from the family behind Croghan’s Jewel Box. Rooted in Southern heritage, the brand transforms the region's everyday elements—most notably the palmetto bug, inspired by Edgar Allan Poe’s short story The Gold-Bug—into whimsical, wearable art.