American lifestyle brand by Tyler, the Creator, known for its playful, preppy aesthetic and gender-fluid approach to luxury.
ORIGIN
USA
PRICE TIER
luxury
Launched by musician and artist Tyler, the Creator, Golf le Fleur* began as a sneaker collaboration in 2016 before evolving into a standalone luxury lifestyle brand in 2021. An extension of Tyler’s personal aesthetic, the Los Angeles-based label marks a departure from the streetwear of his Golf Wang line, embracing a more refined and nostalgic direction. The brand’s universe is defined by a sophisticated yet playful style, blending preppy silhouettes and soft pastel color palettes with high-end materials. Core offerings include unisex items like the signature “French Waltz” fragrance and pastel nail lacquers, alongside apparel such as mohair cardigans, silk shirts with rounded collars, and pleated trousers.