Bangkok-based label known for its architectural, heat-pressed pleated garments and versatile one-size-fits-all design approach.
ORIGIN
Thailand
PRICE TIER
contemporary
Founded in 2015 in Bangkok by Peach Wichcha Soponpattana, Gongdid Design is a contemporary womenswear label that has quietly revolutionized the use of pleats in Southeast Asian fashion. Taking its name from the Thai word for “loom” or “weaving machine,” the brand is defined by its technical mastery of fabric manipulation, creating sculptural yet fluid garments that prioritize movement and comfort. Soponpattana, whose nickname “Peach” often drew comparisons to “pleats,” developed the brand’s signature aesthetic through rigorous experimentation with heat-pressing techniques, resulting in a distinctive, crease-free texture that rivals global luxury counterparts.