good american

Launched in 2016 by CEO Emma Grede and co-founder Khloé Kardashian, Good American was created to address a clear gap in the fashion industry for stylish, high-quality denim that fits a wider range of body types. What began as the biggest denim launch in history has since evolved into a comprehensive collection that includes ready-to-wear, activewear, swimwear, and shoes, all available in sizes 00-32 Plus. The brand’s core mission is to replace dated industry standards with a commitment to inclusivity, confidence, and female empowerment. Every piece is shown on models across three size ranges to help customers find their perfect fit, and the designs focus on high-quality fabrics and an obsessive attention to fit and comfort.

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