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good measure

British menswear label known for its heavyweight, reverse-weave cotton sweatshirts and commitment to UK manufacturing.

ORIGIN

United Kingdom

PRICE TIER

premium

Founded in 2014 by a trio of friends in Manchester, Good Measure was born from a desire to create the ultimate heavyweight sweatshirt while honoring the region’s rich history as the center of the British cotton trade. The brand is rooted in a commitment to domestic manufacturing, producing its garments entirely in the UK.

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