American eyewear brand known for its affordable, no-slip polarized sunglasses and irreverent approach to performance gear.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2015 in Los Angeles by runners Stephen Lease and Ben Abell, goodr was born from a desire to create functional, stylish running sunglasses that didn't break the bank. Frustrated by the over-engineered and overpriced options on the market, the founders set out to design eyewear that combined performance with a playful, irreverent spirit. The brand is best known for its signature polarized sunglasses, which feature a lightweight, no-slip, and no-bounce construction ideal for running, cycling, and outdoor activities. goodr’s core offerings are defined by their vibrant colors, bold patterns, and famously quirky names, appealing to an audience that values both fitness and fun.

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